Method Aqua

2021
+ Brand Identity
+ Packaging Design
+ Retail Application
Method Aqua is a plastic-free laundry product inspired by ocean creatures. Due to the increase in marine pollution, my aim is to design a new laundry set that reduces environmental pollution by changing the packaging material, but also provide our customers with a safe, efficient, and convenient user experience.







Logomark


Method Aqua is a sub-brand of Method with the theme of protecting marine creatures. The logo retains the method logotype and adds the shape of ocean waves.



Material


I researched the existing packaging materials and ultimately chose recyclable rigid paperboard, aluminum and PVOH as the packaging material for this product.



Products


By rendering a visually appealing image of the product, it helped me gain a deeper understanding of the product's design and features, and improved my visualization skills.




Retail Shelf


The products will be sold at retail as a pharmacy, health and beauty store.





Posters


The poster essentially created dynamic compositions that mimic the flow of water with Method Aqua products and made a real integrated movement of action.








©2023 EllieWang