Treehotel
2022
+ Rebrand Identity
+ Hospitality
+ Editorial Print
+ Spatial Application
+ Hospitality
+ Editorial Print
+ Spatial Application
The Treehotel located in Harads, Sweden is a place that combines nature, ecological values, comfort and modern design. My goal in this project is to help the Treehotel stand out from other competitors and gave it a more holistic brand identity.
Logomark
The Logo ideation was to incorporate the brand name Treehotel in the linear pattern, and overall forming the shape of the Treehotel initials TH.
Icons
The eight rooms of the Treehotel have different architectural forms, I created eight icons for each room, sharing the same graphic system to create a more holistic visual system.
Postcards
Based on the ideation of the logo design, I extend a variety of forms combining condensed type and line graphic elements on the postcard .
App Design
I designed an app for Treehotel to enhance the guest experience by providing a centralized platform for communication, information, and booking services.
Social Media
I created an Instagram account to showcase the unique and picturesque accommodations of Treehotel. As well as their eco-friendly and sustainable practices, to a wider audience, thereby increasing brand awareness and attracting potential guests.
Amenities
I also applied the same graphic system to different products to design a series of hotel collateral. Exercise my skills in multimedia and to see how I can hold everything together to build a complete and coherent branding system in a hospitality project.
Spatial Design
To enhance the guest's experience, graphic elements are also used in spatial areas such as walls and furniture.
Lookbook
This lookbook is designed to showcase the cultural background of the hotel. In terms of design style, it reflects Scandinavian minimalism.
